“Today, we have a very health-conscious society,” says Macek. Product is merchandised on 200-case displays.” Much of the citrus’ appeal is that they are a treat that is actually good for you and for your kids. The retailer stocks Mandarins, Clementines and tangerines. “We have a customer in Denver called H Mart,” says James Macek, president of Cooseman’s Denver, Denver, CO. Every year there is more demand for Mandarins, and we are expecting an increase in 2016.” - Hyunsil Ahn Choung, Dekalb Farmers Market “Our favorite and best-selling Mandarin is Satsuma with stem and leaves. Two major California shippers contributed greatly to the rise of Mandarins with campaigns promoting their fruit as a sweet snack or lunch-box item parents Demand for this category continues to grow, so we are looking forward to another strong year in 2016.” This Is Kids Stuff “Mandarins also lead in pound sales, up just over 19 percent. “Mandarins lead all citrus categories in dollar sales at retail, representing almost 37 percent of all citrus sales for the past year,” says Joan Wickham, manager for advertising and public relations at Sunkist Growers, Valencia, CA, who says dollar sales are up 17 percent over a year ago. And all signs point toward continued double-digit growth of the popular varieties from Satsumas to Gold Nuggets harvested and shipped from California’s Central Valley from November to March.

Mandarins have climbed to the top of the fresh citrus category as the sweeter, easier to peel, kid-sized, less messy alternative. 2022 Marketing Excellence Award WinnersĬonvenience and taste push this citrus from ‘the Golden State’ beyond most varieties.

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